How To Do It Right
Your long-term success depends on the planning that takes place before your calling — and, most importantly, on the use of our proprietary analysis tools during the campaign. Users who proactively monitor their campaigns, analyze results, and make adjustments are the ones with the greatest success and highest renewal rates.
We have worked hard to produce a reporting system that incorporates several statistical techniques for immediate identification of opportunities from the massive amounts of calling data our network generates. The analysis identifies geographic and chronological trends, allowing you to quickly focus your campaign where it will produce the greatest return on investment. Our large storage arrays can quickly retrieve and play back any of your recorded calls for review at any time — ensuring your campaign operates at peak efficiency and giving your team the coaching feedback they need. You can also download the raw calling results, complete with the time & date stamp and disposition type of every call, for independent analysis.
Below are the basic steps you should follow to make sure your campaign execution is as effective as possible.
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1
Concept Development
Identify what you are trying to accomplish with your voice broadcasting campaign. The entire call from initial contact to completion must be clearly defined to ensure that the whole process is smooth and efficient.
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2
Outbound Message Recording
The outbound message is the most important factor in the success or failure of your campaign. Your message can be recorded over the phone, or uploaded as an MP3 or WAV audio file — and you can change it at any time. Our platform can handle call transfers, do-not-call requests, and even survey responses.
Insider tip
Contrary to what many believe, we have found the most successful messages are spoken in a conversational voice — not a professional "announcer's voice." Messages recorded in a natural, conversational tone — clear, warm, and respectful of the listener's time — consistently outperform polished "radio announcer" reads.
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3
Training
Individuals answering the phone absolutely MUST understand exactly how to handle these types of calls. This is absolutely necessary and should not be overlooked. When a call is transferred to your office, the last thing your agent should say is "How can I help you?" Instead, thank them for responding and ask a confirmation question, such as: "Thank you for pressing the number one — would you like to RSVP for our voter town hall meeting?" If they answer yes, continue your script.
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4
Data Selection
Upload your own calling list — users who provide their own data tend to have much higher response rates — or select from our national business database, available free of charge with our service and segmented by area code, state, or SIC code nationwide. You must have a lawful basis (such as prior express consent or an existing business relationship) to call the numbers you select or upload, and all users must ensure the content of any pre-recorded message is compliant with all state, federal, and local calling rules and regulations.
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5
Calling
Your account is controlled via a user-friendly Campaign Management website. All changes are in real time, and reports are up to the second. We are interconnected with multiple telecommunications providers for redundancy — if any provider fails to complete your call, we reroute to another until the call completes. Enterprise users can optionally request a Service Level Agreement (SLA) guaranteeing uptime and multi-carrier redundancy. Our network provides all the bandwidth necessary (up to 16 million calls daily) while maintaining perfect call quality, and our system automatically monitors server load balancing to ensure flawless execution on every single call.
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6
Analyzing & Optimizing
Unlike any other voice broadcasting platform, we record transferred calls for quality control. Together with our comprehensive reporting and statistical analysis tools, you get an incredibly detailed view of where your calls are coming from and when your response is highest. Just a few of the questions our reports answer: How many calls were transferred? Which responders asked for a follow-up call? How long was each caller spoken to? What hours and days were most responsive? Which area codes responded most? What percentage of transferred calls lasted over a minute? Over two minutes? Once your results are analyzed and adjusted for, there are dramatic increases in campaign performance.
Response Rate Analysis
Results broken down by day of the week, hour of the day, area code, and state — so you can optimize the times and locations of your calling for the highest ROI.
Call Duration Analysis
If your employees aren't on the phone talking, they are wasting time. See what percentage of your transferred calls resulted in long, short, or medium duration conversations.
Recorded Call Analysis
Calls too long to be uninterested but too short to be successful are the ones to review. Our system records transferred calls so you can easily locate and play them back.
Ready to put these steps to work?
Your dedicated account manager will help you plan every step of your first campaign.